You are, like everyone else, subject to the illusion of choice. We spend a lot of time “choosing” to be, think, or do “A or B”, when in fact the choice is already made by the options presented by others… Democrat or Republican. Vanilla, chocolate, caramel, or strawberry. McDonald’s, Burger King, or Hodad’s. Shy or outgoing. Walk or Don’t Walk. Go to work or quit. Happy or sad. Like or don’t like. Even toothpaste: Total, Fresh, White, Sensitive, Foam, Gel, Paste. You think those are the only options, but they are only the ones that others think they can benefit by offering you. There is an infinite array of options between, beyond, and orthogonal to the options presented to you by business, society, government, and even your own mind. Don’t choose. Create something new.